Hi, I'm a product designer from Tel Aviv, Israel

I have always been attracted to design even without knowing or understanding the term. For me, the interplay between the practical and the aesthetic has been kind of a playground full of imagination and creativity.
I have devoted the last years to see how physical and digital products are combined into a whole experience: during which I studied and practiced various design disciplines. While trying to understand "how things work", I also learned how people think and act and how they should be lead through a conceptual story and experience a product. 

I am energetic marketing & design professional with strong communication skills and leadership abilities driven by values of precision and excellence and incorporate this ethic into every project I am involved with.